Lingerie Videos from Leading Brands

Lingerie has to be one of the most fun aspects of dressing. From something extra special for a wedding night, through that new lacy set bought for a date, right up to the things you buy just because they make you feel good, there’s no denying that wearing beautiful underwear makes us feel a little bit special. With so much to choose from, there is something for everyone on the market these days, to suit every size, shape and budget. Here are a selection of great lingerie videos from leading underwear brands on the market

Wonderbra

The originators of the uplift bra, a device that gave small-breasted women everywhere an immediate boost, both in apparent bra-size and self-confidence. Wonderbra have been popular in the UK since the early 1990’s, although the brand was first formed as long ago as 1935. It was fashionable throughout Canada for around thirty years, under the name Canadian Lady, before it hit UK markets. Despite its long history, Wonderbra are still known today for producing stylish, sexy and affordable underwear to develop cleavage and make any outfit eye-catching. The awesome Cadbury’s Gorilla VS Wonderbra advert

Ann Summers

A slightly more risqué British underwear company, known for specialising in sex toys but also in erotic lingerie. The company was founded in 1970, and currently has 144 outfits across the UK, Spain and the Channel Islands, as well as a thriving internet ordering service. Best known for the more playful side of underwear, they came up with the idea of the ‘Ann Summers Party’. Based on the far more conservative Tupperware parties, these involve a representative inviting friends to their house to view the latest products in a comfortable environment, and are renowned for being a fabulous alternative to simply inviting friends over for a drink or three. Brand new Ann Summers campaign:

Frederick’s of Hollywood

Frederick’s of Hollywood are a US company at the sexier end of the lingerie market. Their products feature lots of lace-ups, cut-outs and other provocative ideas, and are certainly not for the shy or faint-hearted. While extremely reasonably priced, their products are more designed for very special occasions – unless you are particularly extroverted, in which case fill your (thigh-high) boots. Frederick’s of Hollywood Holiday 2011 photoshoot:

Agent Provocateur

Agent Provocateur are at the pricier end of the market, but their range is well worth checking out. Whilst always having a sexy edge, they vary from the beautiful yet not too revealing to the more unreserved end of the market. From pretty pink rose patterns to pom-poms and cut-outs in places most of us like to keep hidden, everything they stock is spectacular. The famous Kylie Minogue Agent Provocateur advert:

Victoria’s Secret

Finally, the queens of lingerie have to be Victoria’s Secret. From slinky silk nightwear to bridal lingerie, everyday underwear to bras that will make you look two sizes bigger, Victoria’s Secret should be everybody’s favourite lingerie stockists. Popularised by their supermodel ‘Angels’ campaign, this established company have been making underwear for decades, and they’re really rather good at it. Michael Bay directed Victoria’s Secret commercial:

Posted in lingerie, Lingerie shops, Videos

Finishing Touches Lingerie Accessories

We all accessorise our clothing with jewellery, belts and so on, so why not accessorise our lingerie too? I like to think of lingerie as a second outfit worn under the one everyone sees, which looks just as put-together and gorgeous when you slip your clothes off.

If you’re not sure where to begin, here are 5 great ideas to accessorise your lingerie set for a truy polished look…

esty

Image by Esty Lingerie

Brooches

Brooches shouldn’t just be for jackets and bags! Check out this picture for a great way to add some glitz and sparkle to your suspenders, or take a look at this set I put together turning a simple black bra into a beautiful one simply by topping it with a crystal brooch.

brooch

Of course, you need to choose your brooches wisely – and, due to those spiky pins, where you put them! Avoid pinning through fabrics where the small pin holes could widen and tear, such as silk chiffon, and even if the fabric is pretty sturdy it’s still a good idea to avoid brooches that are very heavy.

Stockings

Technically stockings are lingerie, but if you don’t usually wear them they’re a great way to accessorise any lingerie set. If your knickers, basque, corset or whatever else you’re wearing come with detachable suspenders, pick out a gorgeous pair of stockings to match.

stockings

If they don’t, you can wear a suspender belt with pretty much anything – I’ve even seen a black lace suspender belt worn over a plain black satin corset!

Ribbons

I love ribbons! You can tie them anywhere – around bra straps, between the cups… you can even change the ribbons on your corset for a completely different colour each time you wear it.

ribbon bra

The great thing about ribbons is that they’re temporary – unlike brooches where you have to poke holes through your lingerie, you can simply remove the ribbons at the end of the day and it’s like they were never there.

Replacement Suspenders

A lot of lingerie comes with detachable suspenders so you can wear it with or without them, but I created a range of gorgeous replacement suspenders to add a third option – wear them with a completely different design or colour of suspenders!

suspender

The same black knickers or corset can look completely different if you swap the plain black suspenders they came with for pink or blue ones, or you can add a touch of luxury with beaded or otherwise decorated replacement suspenders.

Garters

Garters used to be an everyday clothing item for women (and, further back in the past, for men!) to help keep stockings and socks up, but nowadays they’re pretty rare since we’ve invented elastic tights and hold-ups. They’re great for adding a luxury, boudoir-inspired touch to your lingerie set!

rosa chantilly garter

Garters come in all different styles so whether you’re a dainty-lace kind of girl or a modern women after a bondage-inspired elastic garter, it’s easy to find the perfect one if you just do a quick Google search.

Can you think of any other ways to accessorise your lingerie? Let me know!

Estelle Puleston is the founder of online store Esty Lingerie.

Posted in Accessories, lingerie

Top 10 Ladies Underwear Trends in 2013

Guest post by the women’s fashion section of Tuppence Magazine – http://tuppencemagazine.co.uk/entertainment-news/category/fashion/

While the most important thing about underwear is to find something that you’re happy with and that fits you well, it’s also good to keep up on the year’s latest styles.

rosie

To give you a taste of what’s out there here’s our top 10 ladies underwear trends for 2013 to look out for:

1. The return of the babydoll

It’s been a while since the babydoll last had a significant part to play in lingerie style, but 2013 has seen it become a big feature. In fact, it’s difficult to find a collection that doesn’t include at least a handful of babydoll styles to choose from this year. The name comes from a 1956 film called Baby Doll in which Carroll Baker wore the iconic short nightgown, popularizing it instantly.

babydoll carroll baker

It’s been brought up to date in modern collections, moving away from its more obvious past to include floral prints, subtle pleats and softened embroidery.

Baby Doll Color_Me_Pretty

2. Lace is forever

It’s not necessarily a trend as such, but it’s impossible to look at ladies underwear in any year without mentioning the importance of lace. 2013 sees detailed embroidery, cute frill trims and see through cut away styles dominating.

3. Stripes and stripes

No stars aloud. There’s a big trend this year for striped bra and knickers sets and there’s a wide range to choose from. Whether it’s thick vertical stripes of neon colour, thinner horizontal monochrome lines or diagonal flashes it’s one of the best elements of current collections. Pink and purple combinations look great and you can use different styles to achieve different shape defining factors. Go for thicker, horizontal block colour stripes to accentuate your bust or narrow vertical lines to create a sleeker silhouette.

4. Polka dot city limits

Polka dots have had a massive resurgence in recent years in fashion in general and 2013 sees them continue to be a significant style choice in ladies underwear. They can be fun, sexy, retro or stylish depending on the colour, material and type of underwear you choose.

polka dot

Many of the collections add in embellishments of lace trim and bold outer lines, as well as using some of the other styles below, like cut outs, satin sheen and longline bras.

5. Satin sheen

Again, not necessarily a new addition to the world of ladies underwear, but it’s definitely an enduring trend and one that looks stunning in this year’s collections. Segmented styles separated by strong lines create some of the most iconic looks of 2013. Satin is also combined well with lace to add a little more femininity to the super stylish shine.

 

6. Taking the multi-plunge

Multi-plunge bras are getting more advanced every year and 2013 is no different with Wonderbra leading the way in terms of innovation. Covering you with a variety of options, including strapless and one arm-cross body straps, they can be worn with pretty much any outfit by just making a few adjustments.

strapless bra

7. Floral prints

When it comes to floral print trends to look out for in 2013, it’s got to be the sheen of satin. The shine of the fabric combined with the vivid floral colours makes for eye-catching styles that encapsulate great lines and stand out patterns. This is the kind of underwear that will make you smile every time you wear it.

8. Cut out sets

Cut out sets are the new trend on the block and they create a real statement style for the year’s collections. With symmetrical sections of ladies underwear removed entirely to show asymmetrical or curved windows of skin it’s the coolest of the top 10 trends to look out for.

cut our lingerie set

Keeping it simple with block colours or monochrome tones is a good option giving you a minimalist and slightly futuristic look.

9. See-through style

See-through style is another resurgent trend for 2013 bringing a more modern twist on what had previously been a bit of a cliché. A super fine soft mesh is used to create a slightly see through covering that looks very cool, while also giving you more of a breathable fabric to wear on hot sunny days. Pale yellows, pinks and blacks work very well.

This has also been combined with the cut out style to leave windows of see through fabric to create a less gregarious option to all over see-through or skin revealing cut away sections.

10. Longline bras

The final entry in our top 10 ladies underwear trends for 2013 is the longline bra, which adds an elongating strip of fabric below the bust. It gives you a chance to both flatten your upper torso and add a sleek portrait to your chest. It’s one of the most elegant styles of the year and with the right selection of accessories it can be used to pull off a cool 1930s, Great Gatsby style.

longline bra

They come in a wide variety of options that include many of the other trends of the year, like lace embroidery, floral prints, satin sheen and cute polka dots.

Posted in lingerie, underwear | Tagged as: ,

Bridal Lingerie

Your wedding day should be the most fabulous day of your life when you look at your absolute best and feel amazing. The bride is the centre of attention at any wedding and all of your guests will be excited to see how you look. You may have spent hours agonising over which dress to wear and in finding the right make-up artist but have you paid enough attention to your lingerie for the big day? Choosing the right lingerie is essential if you want to be comfortable and to create flawless lines with your gown.

Stocking and Tights

Obviously you will be hoping to look sexy on your wedding day especially when you come to take off your dress, but think carefully about wearing stockings or tights particularly if it is warm. You have a long day ahead of you and hosiery can make you feel sweaty and even itchy. It could also cause your feet to slip in your shoes which will make walking elegantly down the aisle very difficult. If you are wearing a full length gown no one is going to see your legs during the day anyway so it may be best to go without unless you need some insulation from the cold.

white wedding stockings suspender

Bridal Knickers

Your choice of underwear may depend on the cut and style of your gown. If your dress is a floaty, unstructured number then avoid wearing briefs with pronounced seams and embellishments as they may give you the dreaded visible panty line (VPL).

sheer bliss knickers

If the fabric of your gown could be at all transparent wear white or nude coloured knickers as bright colours may show through. Above all pay attention to the comfort factor. You will be wearing your lingerie for many hours and it will be difficult to change it if you have problems so choose garments that fit well and will not make you sweat or itch. Sexy is a great look on your wedding day but comfortable and serene is a better one.

bridal knickers

Basques and Bodies

Most bridal gowns are so well structured that they will hold you in far better than any lingerie can. If your gown is heavily boned there is, therefore, little point in bothering with a basque or a body. If your dress is lightly structured and you feel you need a little help then always wear you lingerie at your dress fitting as it is essential to check out if it is visible. Pay particular attention to the bust line and back as this is where your lingerie is most likely to show. Also take a good look at your bodice as any boning in your underwear could be visible through the fabric of your dress.

Bras and Bralets

Your gown should be structured and fitted well enough that you do not need to wear a bra but if you have an ample chest you may feel you need a little extra support and security. If this is the case find a bra that fits well and is comfortable and choose one in white, cream or nude to ensure that it does not show through the fabric of your gown. Look at pieces like the Eberjey Amaya bralet which will give you comfort and support and still look sexy and feminine. As with basques and bodies, wear your chosen bra at your dress fitting so you can be absolutely sure that it is not visible. If you think the dress could move a little to reveal you lingerie then ask your seamstress to secure it to your dress so the two move in unison.

Radiant Bride

Take care when choosing your lingerie for the big day. Comfort should be your primary consideration and you must ensure that whatever you choose is not visible through or above your gown. You must be able to enjoy your wedding without having to give a second thought to your underwear!

Sally Stacey is a bridal shop owner who has seen some disasterous lingerie in her time! Check her out now on Goggle+

Posted in Bridal Lingerie